Redi Direko



Redi Direko



Summary

Currently the host of the 'The Redi Direko Show' on Talk Radio 702, Redi Direko is considered one of South Africa's top media workers, having worked extensively in both TV and Radio and recently expanding to print media as a columnist. She has also been recognised as a prominent and influential female role-player in South Africa.



(Picture from: Clarins online)

Personal information


Redi Direko was born on the 5th of May 1978 in Orlando East, Soweto [3]. She currently resides in Hyde Park, Johannesburg [13].

Direko studied at the then Rand Afrikaans University, graduating with a BA degree in Communications [7]. She also holds an honours degree in Social Sciences and English Literature [3 & 4] and a Master's degree in African Literature obtained in 2008 [4].

In her spare time, Direko is an avid runner. She has run the Comrades Marathon three times [14] and is a member of the Rand Athletics Club [13]. Her favourite music is Soul and Golden Oldies and Nina Simone features as one of her favourite artists [3]. She sights her favourite places to visit as the Kruger National Park and Paris. [3]

Direko feels strongly about the issue of Women's abuse and in September 2008 she ran a number of wellness workshops where she informed South African women about the dangers of abuse [13].


Career information

Redi Direko is a South African broadcast journalist who has worked as a producer and a television and radio presenter. She started at Network Radio News and later moved to Johannesburg-based Kaya FM where she hosted the afternoon drive show and worked as a bulletin editor [3 & 7]

After a three year stint at Kaya FM, she worked for the SABC as a reporter and later as a current affairs anchor and producer. Direko has presented programmes such as: Today in Africa, News Hour and Interface [16]. Between 2006 and 2008 she presented a legal rights television talk show, Rights & Recourse, on SABC 3 [16]. In 2007, Direko was sent to Gleneagles in Scotland to cover the G8 summit as the African anchor for the UK’s Channel Four News [3 & 17].

In February 2005, Direko became a senior Eyewitness News journalist for Talk Radio 702 [7] and in August of the same year she went on to anchor the evening radio show 'Talk at 9' [8]. She is currently the host of 'The Redi Direko show', broadcast every weekday on Talk Radio 702 and 567 Cape Talk. [4 & 13]

In February of 2008 she became one of the co-anchors of the Primetime news bulletin for e.tv’s new 24-hour satellite news channel, eNews, also featuring Jeremy Maggs [16]. She left the Primetime news bulletin in May 2009, citing her busy schedule and heavy workload as reasons [9].

Recognitions and awards

She has been chosen as one of the Mail and Guardian's Young South Africans you must take to lunch (in the media category) for the years 2008 and 2009.[10][11]
Direko was also presented with the Vodacom Women in The Media 'Rising Star Award' in 2008.[17]
In August 2009, Direko won the 'Tomorrow's Leader Award' in the Most Influential Women in Business and Government (MIW) awards for 2009.[12]


Other professional activities
Redi Direko's other current media work includes writing as a columnist. She writes a monthly column for the South African women's magazine, Fairlady [3 & 4], as well as a weekly column for the Johannesburg-based Sowetan newspaper [5]. Her first column in the Sowetan appeared in February 2009 [5]. The online version of her newspaper columns can be accessed here.

Direko is also known for her work as documentary producer. She co-produced (with Ben Cashdan) a controversial documentary about President Thabo Mbeki which was cancelled from being aired on SABC television in May 2006 but was later shown in October 2007 [2 & 6].

Outside of her role in the media, she has worked in the Office of the Premier of the Western Cape, where she was appointed communications director in June 2004 [7]. Redi Direko is also South African brand ambassador for Clarins, a French cosmetic company [13]. Further, Direko works as an MC, presenter and guest speaker for corporate functions and conferences [1].

Social Action

In 2008, Redi Direko made headlines for leading a protest against the sexual harassment of women. The protest, held in Johannesburg and made up of mini-skirt wearing women, was in response to the ordeal of a young woman at the Noord Street Taxi Rank who was attacked for wearing a mini-skirt [15].




External Links:

TVSA. 2009. Redi Direko.

Redi Direko. Unspecified year. Redi Direko: Profile Page. Talk Radio 702.

Fairlady Magazine
. 2009. Redi Direko. Fairlady Online.


Pictures and Multimedia
:

References:

Primary Sources

Redi Direko
- Approval of recognitions and awards
Date: Mon, Oct 19, 2009 at 2:33 PM

- Pending verification of entire wiki.


Secondary Sources

1)
SA Entertainment Online. Unspecified. Redi Direko. Retrieved 13 October 2009


2)
Sapa. 2007.
Mbeki documentary set for SABC screening. IOL online.
Retrieved 12 October 2009


3)
Redi Direko. Unspecified year. Redi Direko: Profile Page. Talk Radio 702. Retrieved 13 October 2009.

4)
Fairlady Magazine. 2009.
Redi Direko. Fairlady Online.
Retrieved 12 October 2009.

5)
Sowetan. 2009.
Columnists: Redi Direko.Sowetan Online.
Retrieved 12 October 2009.

6)
Michael Schmidt. 2006. SABC gags Mbeki 'unauthorised' documentary. IOL online. Retrieved 12 October 2009.


7)
Bizcommunity.com. 2005.
Redi Direko joins 702.
Retrieved 13 October 2009.


8)
Bizcommunity.com. 2005.
New 702 anchor.
Retrieved 13 October 2009.

9)
TVSA
. 2009. Why Redi Direko left eNews. Retrieved 13 October 2009.

10)
Mail & Guardian.
2008. Young South Africans: Media. Mail & Guardian Online. Retrieved 12 October 2009.


11)
Mail & Guardian.
2009. 300 Young South Africans: Media. Mail & Guardian Online. Retrieved 13 October 2009.


12)
Bizcommunity.com.
2009. Most Influential women in 2009 announced. Retrieved 12 October 2009.

13)
Heather Dugmore. 2008. Ready Steady Direko. Clarins. Retrieved 12 October 2009.


14)
News Today. 2009
. SA's celebs to take part in Comrades Marathon. Retrieved 15 October 2009.

15)
Sapa. 2008.
Men, women in miniskirt-march. News24.com.
Retrieved 15 October 2009.

16)
TVSA. 2009. Redi Direko. Retrieved 12 October 2009.

17)
Bizcommunity.com.2009. 2008 Vodacom women in the media winners. Retrieved 13 October 2009.


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